Formed via the merging of Chris Rossi and Mona Loring’s public relations agencies, STATUS PR is a top-tier, mid-sized public relations firm specializing in tailored publicity services.
Fluidly operating between her passion for both lifestyle and entertainment PR, Mona Loring aims to uphold her reputation of successfully developing some of Hollywood’s hottest stars while also leading clients to award nominations and wins for the Emmys, Golden Globes, and Oscars.
In the fast-paced, complex and challenging world of public relations, it is uncommon to find a publicist who can create innovative, personalized PR campaigns for a wide range of talented clients and help them stand out and achieve their career goals. Loring has accomplished this feat, while establishing her former agency, MLC PR, as one of top entertainment PR firms to develop from the ground up. With experience in talent, music, lifestyle and literary public relations, Loring brought together her wide knowledge and experience in business expansion, image consulting, artist development, and talent relations into various departments at the agency. Loring has consistently led her team to become synonymous with excellence, hard work and integrity, and she has been recognized as a trailblazer in an impenetrable industry.
As an alumna of California Polytechnic University, San Luis Obispo, Loring received her Bachelor's Degree in Liberal Studies with a never-before-seen emphasis in entertainment production, and a minor in Theatre Arts. She was always aiming to break through barriers. During college, she was an intern-turned-production assistant at FM ROCKS, a leading music video production company. It was there and in college, that she learned the basics of the music, theater and production industries, which helped lay the foundation that would soon drive her future companies.
Loring’s first steps in a PR career began working as a freelance magazine writer while starting her first company, a copywriting business, M. Loring Communications. Her writing caught the attention of a new children's book publisher who offered her a position as Public Relations Director. After successfully and quickly launching multiple children's books in the series, she decided to refocus onto her first passion, the entertainment industry. Loring began working as a personal publicist, developing indie musicians and supporting actors in both TV and film. She gained invaluable hands-on experience and her hard work and long hours eventually blossomed into a full service and bi-coastal entertainment PR firm, thus the genesis of MLC PR.
Loring recently re-established her passion within the lifestyle realm via her passion project, Conscious Living PR, representing wellness-related and philanthropic clientele. After gaining experience and forming invaluable connections in her entertainment work over the past decade, she is now using her abilities to help people and the planet by building up brands throughout the wellness field.
Chris Rossi has established a successful career in publicity representing young Hollywood A-listers, Emmy nominees and corporate clients in the event space.
As the son of prominent dance veteran Pam Rossi ("Solid Gold"), Rossi began his career as a performer dancing in feature films including "Alvin and the Chipmunks,” "Walk Hard," and acting in popular television shows such as "Zoey 101" and "Glee." After years of entertainment experience in front of the camera, Chris decided to make the transition behind the scenes to pursue a career in publicity.
Launching Rossi Public Relations in 2008, Rossi began representing up-and-coming clients emerging in the entertainment industry. After two years developing a name on his own, Rossi partnered with a veteran Hollywood publicist, creating CORE Public Relations Group.
Managing multiple clients and strategically forming campaigns, Rossi has continued to grow his client base, which has included notable actors, musicians, renowned production company Associated Television International, Amazon, Knott’s Berry Farm, Hallmark Channel and most recently, Nickelodeon. Some of his career highlights include working PR for the 84th and 85th Annual Academy Awards, three consecutive years with the Daytime Emmy Awards and being featured in Variety's 2009 Youth Impact Report as one of the industry's next generation of leaders.