Mona Loring, Partner
Fluidly operating between her passion for both lifestyle and entertainment PR, Mona Loring upholds her reputation of successfully developing some of Hollywood’s hottest stars while also leading clients to award nominations and wins for the Emmys, Golden Globes, and Oscars.
In the fast-paced, complex and challenging world of public relations, it is uncommon to find a publicist who can create innovative, personalized PR campaigns for a wide range of talented clients and help them stand out and achieve their career goals. Loring has accomplished this feat, while establishing her former agency, MLC PR, as one of top entertainment PR firms to develop from the ground up. With well over a decade of high level experience in talent, music, lifestyle and literary public relations, Loring brought together her extensive knowledge and experience in business expansion, image consulting, artist development, and talent relations into various departments at the agency while mentoring her team of blossoming publicists. Loring has consistently led her team to become synonymous with excellence, hard work and integrity, and she has been recognized as a trailblazer in an impenetrable industry. In January 2019, Loring was honored with the “Power Publicist” award by the Women in PR organization.
As an alumna of California Polytechnic University, San Luis Obispo, Loring received her Bachelor's Degree in Liberal Studies with a never-before-seen emphasis in entertainment production, and a minor in Theatre Arts. She was always aiming to break through barriers. During college, she was an intern-turned-production assistant at FM ROCKS, a leading music video production company. It was there and in college, that she learned the basics of the music, theater and production industries, which helped lay the foundation that would soon drive her future in publicity. Loring’s first steps in a PR career began working as a freelance magazine writer while starting her first company, a copywriting business, M. Loring Communications. Her work caught the attention of a new children's book publisher who offered her a position as Public Relations Director. After successfully and quickly launching multiple children's books in the series, she decided to refocus onto her first passion, the entertainment industry. Loring began working as a personal publicist, developing indie musicians and supporting actors in both TV and film. She gained invaluable hands-on experience and her hard work and long hours eventually blossomed into a full service and bi-coastal entertainment PR firm, thus the genesis of MLC PR.
With a resume of clients who include Emmy winner Carrie Preston, Golden Globe winner Ricky Schroder, icon Lea Thompson as well as former clientele such as Michael B. Jordan, Gina Rodriguez, Joe Manganiello, Zoey Deutch, and Academy Award nominated director Theodore Melfi, Loring recently established her passion within the lifestyle realm via Conscious Living PR, representing wellness-focused clientele. After gaining experience and forming invaluable connections in her entertainment work over the past decade, she is now using her abilities to help people and the planet by building up brands and influencers throughout the wellness and spiritual fields.
Loring now balances her time between a select roster at both agencies.